Keeping customers loyal: simple ideas for a neighbourhood shop
A loyal customer costs less than a new one and buys more often. In a neighbourhood shop, loyalty is built with simple, regular gestures.
Know your customers
Note the name and number of regular customers, what they buy and how often. You will know who to thank, who to follow up and which products to keep in stock for them.
Stay in touch on WhatsApp
- Create a broadcast list for news and new arrivals.
- Send the receipt or summary by WhatsApp.
- Tell customers when an awaited product is back.
- Reply fast: speed builds loyalty.
Controlled credit, appreciated service
Credit for known customers is a loyalty-building service, provided you keep it under control: ceiling, deadline and an up-to-date book. A customer who knows exactly what they owe stays calm and comes back.
Small gestures
A free item with a big purchase, a discount on the next visit, personal advice: these gestures cost little and are remembered. Decide them in advance and keep discounts for the manager.
Spot your best customers with Kaislo
Kaislo keeps each customer’s record with purchases, credit and repayments, and can send a receipt by WhatsApp. The Excel report lists customers who owe you money, so you can remind them politely.
Sales, stock, customer credit and evening accounts in one place, on phone or computer. 30-day free trial.
Keeping customers loyal: simple ideas for a neighbourhood shop
Do you need a loyalty card?
Not necessarily: knowing your customers by name and purchase history, and making a regular gesture, is enough in a neighbourhood shop.
How do you win back a customer who stopped coming?
A short, friendly WhatsApp message with news or a product they used to buy.