When prices rise: raising yours without losing customers
When the price of flour, oil or rice goes up, your margin melts if you do nothing. But raising all prices at once can drive customers away: you need a method.
Measure the impact on your margin
Take your main products: new purchase price, current selling price, remaining margin. A product sold at a 25% margin whose purchase price rises 10% loses a large part of its margin if the selling price stays the same.
Pass it on first where it weighs most
- Products with a large share of your revenue.
- Those where the supplier’s rise is biggest.
- Those customers compare little.
- Keep a few traffic-driving products at the lowest price.
Raise gradually
Several small rises beat one big one: customers notice them less and you can adjust. Round to a price that is easy to pay and give change for.
Explain simply
An honest word (“the price of oil has gone up with our suppliers”) lands better than silence. Loyal customers understand, especially if your service stays good.
Watch the effect with Kaislo
After a rise, follow the product’s sales and margin in Kaislo over several days. If sales collapse, adjust; otherwise the margin is restored. Update the purchase price on every delivery.
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When prices rise: raising yours without losing customers
Do you have to pass on the whole supplier increase?
Not necessarily: pass on at least what is needed to keep a viable margin, especially on important products.
How do you know if a rise drove customers away?
Compare the product’s sales before and after the rise over several days.